Wrecking Crew Media - News: Video Production

Don’t Be Scared … It’s Only A Video

Making a compelling video can be a daunting task, but don’t let it hold you back. In a recent study by The Content Marketing Institute, research found that 52% of 2012 marketing budgets are being dedicated to video content. Additionally, marketers’ confidence in video as a message vehicle has increased by 36% over last year.

As you face the task of producing a web video, here are some tips to help you reach your goals:

#1 – Focus on your audience.

Why does your audience want to watch this video? Is it teaching them something? Is it a touching story? Or is it just down right entertaining?

Once you identify your audience, speak in their terms and ensure they are getting something out of listening to your message. Jargon and corporate speak won’t get you clicks, but an easy to understand and meaningful message will.

#2 – Take the time to develop the creative concept before you begin.

The fastest, and most expensive, way to waste resources is to jump in before doing your homework. Take the time to plan out each part of the video. This may mean a full script or bullet points, complete storyboards or color and graphic concepts. The more detailed your plan, the more efficient your production will be.

#3 – Start strong and keep it short and sweet.

Most people will not keep watching your video if you don’t grab their attention in the first 3 to 7 seconds. Entice your audience with a thought-provoking statement and pique their interest to stay engaged.

The most successful videos are 2 to 3 minutes long. This is plenty of time to develop an argument, story or teach a concept or process. Any longer and your audience won’t stick around for the call to action.

#4 – Get going!

You know you need a video, but the question is should you produce a professional video or a DIY video. If you agree with a majority of the statements below, contact a video production professional. The success of your video depends on it!

- My company lacks the resources and capabilities to produce a video with quality picture and sound.

- We do not have the time to focus solely on the production of a video and our talent needs to focus on other business-generating activities.

- We know what story we want to tell, but are not sure of how that translates to a video.

- We want our video to have a long shelf life and be sharable and interesting to our audience for longer than one month.

- Our audience is accustomed to viewing professional looking videos and expects it from our brand.

Click here http://www.wreckingcrewmedia.com/videos/ to see how we’ve helped our clients tell their stories.

We help you tell your story

How Honest is Honest?

Written by Cara Gilmore

Last week, I attended a Pittsburgh Advertising Federation luncheon with a panel discussion on digital marketing trends. Most of the panelists focused on social media and how it has changed the way companies must communicate with their customers.

I thought about my Introduction to Advertising class that I took in college back in 1999. The main thing I remember from that class is that advertising and marketing was focused on essentially tricking, manipulating and deceptively persuading. Hidden messaging, false claims, sexual innuendos were all common practice.

Today, top marketing and advertising executives are changing their tune. Honesty is the best policy, they say. Although companies are taking this honesty and still using it to trick, manipulate and deceptively persuade.

Take for example the recent campaign from Patagonia (one of my favorite brands). For Black Friday, instead of promoting the purchase of their popular R2 Jacket, Patagonia promoted for consumers to not purchase this jacket – “Don’t buy this jacket.” This was all part of their Common Thread Initiative, which promotes the reduction of our environmental footprint – very on-brand. Patagonia asked people to not buy what they didn’t need and admitted to the impact that the production of the R2 Jacket had on the environment. Very honest. Although, I would like to see the sales figures for the R2 Jacket during the holiday weekend. I have a feeling that Patagonia saw an increase in sales for this item versus last year. I can’t fault them – that’s what it is all boils down to.

MARKETING DAUGHTERS

Written by Cat Orlando

It’s a concept I’ve heard once before, in a population sociology class I took in college. China’s One Child Policy was meant to control their burgeoning population and had the unfortunate consequence of unnaturally skewing gender ratios, resulting in a majority of boys. Statistics showed that crime rates were up and the country was about to face a slew of newfound problems. China began to put new policies in place to adjust for this.

One outlet they used was media. “The Case for Girls,” a FastCompany.com article by Anya Kamenetz, discusses China’s use of “pro-girl advertising…. mostly simplistic propaganda.”

Not so simplistic were the ads created by high-profile ad agencies the world over to complement the article. Rather than cater to the gender crisis in Southeast Asia, where sex discrepancy is most rampant and well documented, the ads spoke to the overall international preference for boys. Kamenetz cited a 2011 Gallup poll with surprising numbers: among American men between the ages of 18 to 49, 54% wanted a boy, 26% had no preference and 19% wanted daughters. The author goes on to point out that this trend is pretty solid- she says the “stats were the same in 1941.”

The notion that men provide and it is fiscally sound to have sons is being turned on its head, here and abroad as women do more. Additionally, this notion does not take into account several aspects Kamenetz explores in the piece, such as heightened crime and a future “short of nurses and teachers.” It’s a trend worth exploring and, I believe, changing. The ads presented alongside this article are creative enough to do just that.

At first, I thought advertising for daughters was ridiculous. The desire for children is a deeply personal one. However, I came to understand through the article the social impact of marketing baby girls aims not to sell but to “shape social attitudes in ways subtle and overt,” as Kamenetz writes. It’s an aesthically-appealing attempt to combat what Rei Inamoto, from the AKQA agency, called “an issue of the self-perpetuating and devastating belief that women have little value.”

Branding, marketing and advertising are more than 30 second jingles to sell peanuts; they are that also, and good ones are catchy and sell products. But when the goal in mind is to affect the abstract, like changing social stigmas and encouraging opportunities from the outset, ads have the opportunity to be thought provoking. For ventures like this, they have the responsibility of being conversation starters. These approaches can implant ideas, can spark dialogue, can empower and create growth in a positive direction.

http://www.fastcompany.com/magazine/161/branding-for-girls-advertising-for-women?partner=homepage_newsletter

Happy Thanksgiving!

In the holiday spirit, Wrecking Crew is taking time out to show some gratitude. Many families have the tradition of sharing what they’re thankful for on Turkey Day, and we thought we'd do just that. Here are everyone’s responses in their original formats:

JC: I'm thankful for:

My Friends

My Family

Being able to do what I love.

Jessica: I am thankful for my family, for the amazing year I have had, and for the opportunities I have each day to be productive, helpful and creative.

Cara: Thankful for:

- Family

- My dogs

- Friends

- My new house

- My WCM family!

Cat: I’m thankful for my family and friends, my work, my health, my home and the opportunities where I get to strive to be better.

Bill: I am thankful for the sun.

I am thankful to live in one of the least violent eras in human history.

I am thankful for those who have fought and who continue to fight for our human rights.

I am thankful to live in interesting times.

The Final Demise of Film? - by Bill Moore WCM Director/Editor

Recently I read an article about the coming demise of 35mm film1. The author mentioned the fact that the big three camera equipment manufacturers, Panavision, Aaton, and Arri have all stopped production of 35mm film cameras to focus on digital formats such as the Alexa. I can remember, less than a decade ago, discussing the fate of film once video technology caught up in terms of resolution, latitude, and dynamic range. At the time, DSLRs were just beginning to affect the 35mm stills camera market, and I could envision something similar happening in the film industry. You could almost count on it, in fact. Video cameras, after all, were essentially becoming computers that you could bolt a lens onto, and computers, unlike film or analog video, have the advantage of Moore’s law.

In 1965, Intel co-founder Gordon Moore illustrated the long-term trend of exponentially increasing computing power. My interpretation of Moore’s law, though not completely accurate to the original paper, is that computing power basically doubles every two years. Computer memory and hard drives follow a similar path. At the same time, the cost of all this technology consistently drops. This is why the cell phone in your pocket is more powerful than the computers that ran the Apollo space program. It’s also the reason why digital cinema has exploded recently.

Advances in computer processors, high-capacity SSD drives, larger CMOS sensors, and the other guts of modern digital video cameras have allowed them to begin to do some amazing things. For instance, the RED Epic and Scarlet cameras have a DRX function which allows them to basically “bracket” two 5k resolution video streams at multiple exposures, which can be recombined in post. A recently released digital stills camera allows infinitely selectable focus, after the photo’s been taken2.

As throughput speeds and memory sizes increase, and price continues to drop, we may see video cameras with many times the perceived resolution of film (RED is supposedly working on a 28k resolution EPIC3 comparable to 70mm IMAX film), higher dynamic range, more latitude, and higher sensitivity with less noise than would ever have been possible with film, not to mention the incredible possibilities for slow-motion capture. We may have cameras that will allow ridiculous amounts of tweaking in post. Imagine a camera that can capture hundreds or thousands of versions of a RAW image every 1/24th of a second, each at different exposures, focal ranges, and shutter speeds. Lens technology would need to catch up quite a bit, but it’s a possibility. Colorists could relight entire scenes in post without worrying about clipping or noise. Cameras become smaller and lighter and more sensitive, which means less bulky support equipment and less need for massive lights.

Some people may be saddened by the thought, but believe that the transition from film to digital will do as much for the art of film making as did the move from enormous studio cameras to portable cameras in the early 20th century. Besides, film will stick around for quite a while as an artistic option. Photography never did kill painting. Color didn’t kill black and white. Digital won’t ever really kill film.

1. http://forums.creativecow.net/thread/319/55
2. http://www.geekosystem.com/camera-refocuses-pictures/
3. http://96.30.50.47/showthread.php?t=1760

November WCM Backstage

Video for B2B and Brand Segment Recognition

Many people hear the name Bayer and think Aspirin. But in reality, Bayer is a lot more than that.

Recently, Bayer MaterialScience (BMS) came to WCM with the challenge of being seen as one of the world's largest producers of polymers and high performance plastics. Video is helping them get this message out there.

"We were searching for an entertaining way to reach our customers, as well as a means of adding a visual element to the deluge of information our customers are exposed to - video works well in this regard," said John Skabardonis, Marketing/Communications Manager at Bayer MaterialScience LLC.

BMS was looking for an engaging way to introduce their color and design services, including color forecasting and customization for plastic materials. BMS will leverage this video to gain exposure through their websites, Facebook, YouTube and customer presentations. With more people turning to video when conducting searches, "It makes sense to focus on video," said Skabardonis.

WCM welcomes Bill Moore

Wrecking Crew Media is excited to introduce the newest member of our team, Bill Moore! Bill joins the Crew as an editor/director with an impressive list of credentials and real passion for his work.

Bill’s interest in video started a very young age when his father would bring home video equipment and early media software from work. “I spent thousands of hours as a young boy tinkering in programs like VideoWorks and HyperCard, laying the foundation for the skills that I use today in editing and animation,” he says. This hobby led to further education for Bill, who built and ran a media arts collective called lot25, which produced personal films and client projects. He graduated from the Art Institute of Pittsburgh with a Bachelor’s in Digital Media.

He’s been in the industry for nearly ten years, working at agencies and studios like IMPAQT and Evolution Media, as well as freelancing for himself. His clients have included The American Institute of Architects, Heinz and Au Bon Pain in the past and he is currently working with WCM clients Port Authority and Point Park University. To date, he has been receiving glowing reviews from clients and co-workers alike.

Wrecking Crew Helps Keep Port Authority Moving

When faced with a large and diverse audience, such as those at conferences and trade shows, video is a great method to communicate a targeted message and captivate the audience. As Tim Frank, Director of Marketing and Creative Services for Port Authority of Allegheny County, said, “People watch videos to learn, or be entertained or, ideally, both.”

With this ideal in mind, WCM teamed up with Pittsburgh Port Authority to produce a video for the APTA (American Public Transportation Association) Expo, a transit conference. “Profiles” gives the audience a behind-the-scenes look as to what the Port Authority is all about while recognizing the hard work of their employees.

“Message, content and presenting it in a creative way is what this business is all about,” said Tim. “I continue to work with Wrecking Crew for their willingness to listen to conceptual ideas and then to add to and improve the concept.”

Wrecking Crew has worked with Port Authority on numerous occasions, crafting concepts and producing videos for previous projects. “I consider Wrecking Crew to be a great creative partner. Bouncing ideas and working through the creative scenarios to come up with the best possible product make them an invaluable resource to me,” said Tim.

Wrecking Crew has most recently worked with the transit company on a new video project that will debut next year.

How do you FASCINATE?

Written by Cara Gilmore

In September, I attended the Content Marketing World Conference. There were a ton of great speakers, but one that I still remember very clearly is Sally Hogshead. She is an accomplished creative director in the advertising business and a speaker and author. At the conference, she spoke about the art of fascination and how, in order to persuade and captivate an audience, you must first fascinate them.

That got me thinking about our work here at WCM and how we use video to fascinate. Sally’s presentation named 7 triggers for fascinating an audience – Power, Passion, Mystique, Prestige, Alarm, Rebellion and Trust. We use these triggers at WCM to help our clients craft video content that connects to their audience.

Evoking emotion with a story of a young boy dreaming of being a professional hockey player.

Seen in Pittsburgh Penguins Parallels TV broadcast commercial.

Arousing curiosity by showing the audience possibilities.

Seen at the Pittsburgh Tech Council’s Tech 50 Awards Show – “A New World.”

Elevating respect by showing your expertise.

Seen on Bayer MaterialScience’s website – Color + Design video.

Building trust by sharing something personal.

Seen on Pyrotecnico’s website – Bringing Communities Together video.

It’s what we do. Fascinate an audience through storytelling. We help our customers create an emotional connection with their audience. Because that’s what makes them more likely to buy, click, donate, attend, listen, share.

To see the above videos and more, visit our work page at http://www.wreckingcrewmedia.com/videos/

The RIGHT Content is King

Everyone knows the saying "Content is King;" as marketers, we see evidence of this everyday. Contact marketing is the creation and publication of original content like blog posts, case studies, whites papers, videos and photos, and is the most popular way for marketers to generate leads, enhance a brand’s visibility and put the company’s expertise on display. Contact marketing is so useful that B2B marketers choose it over other methods two to one.

The right content garners more leads, boosts brand awareness and establishes and maintains thought leadership. This all sounds great, right? But what is the correct kind of content?

Approaches vary greatly based on the organization, message, product or service; however, there are some basics that I have seen get real results, not just hits on a website.

First, your content must benefit the viewer. This leads to crafting and personalizing your message. Second, it must be timely. Providing content on a timely schedule gets the viewer on a schedule. Viewers can begin to expect your content and, if done well, look forward to it. Last, your content must fit the message. Not every video must be professionally produced, but if you’re introducing services, interviewing customers or showing the face of an organization for the first time it better be. The same holds true for photos, white papers… even blog postings.

Your content is your message to the world. Make sure you get it RIGHT.

- JC

Collaboration + Trust Create a Successful Partnership

Wrecking Crew Media (WCM) recently celebrated their 2011 Telly Award win for producing the “Great Day for Hockey” spot for the Pittsburgh Penguins. Over the last few weeks, WCM has produced two new spots for the team. The newest, “Parallels,” premiered this past Saturday October 8, 2011. Our award-winning video and the new spots are examples of the “quality work that has been the marker” of a successful relationship, said Ross Miller, Director of Marketing for the Pens. “Collaboration plays a large role in it,” said Miller. “There’s input coming from all directions, and that strengthens the work that we do.”

JC Carter, President of Wrecking Crew Media, echoes that sentiment, saying, “They had goals in mind, they had ideas in mind, they came to us and we collaborated together, which always makes things better.”

Yet progress is rarely made without taking chances. How do the Pens and WCM creatively market a championship hockey team that has a place in the heart of generations of Pittsburghers?

“We keep our finger on the pulse of the fans,” said Miller. For WCM, the goal is to capture that energy. “It was always, ‘what makes a spot a Pens spot? What makes it unique for their fans?’” said Carter.

written by Cat Orlando

“A New World” Engages Largest Audience Yet

Marketing a well-known and well-loved brand is an exciting opportunity, as is building brand awareness and encouraging audience participation. Tech 50, the Pittsburgh Technology Council’s premiere annual event, was held Tuesday September 20^th at the CONSOL Energy Center. The 2011 show marked the Tech 50’s 15^th anniversary, the first time it was held in such a large venue and the largest attendance for the show. “Keeping the show fresh, trying to keep the audience engaged, increasing the awareness of the event, and attendance at the show” were all challenges JC Carter identified for this year. All challenges that Michele Greenway, Director of Council Networking Opportunities, felt were met successfully. “Wrecking Crew Media provided a turnkey experience for Tech 50. Not only did they create multiple concepts for the event, they worked in conjunction with the PTC team to fully execute marketing, production and logistics,” she said. The show has had different themes in the past, as JC noted that Tech 50 incorporated live performance and tech-specific spoofs of popular movie clips throughout the years. This year’s theme of “A New World” featured video footage of the finalists’ companies their technology, which Michele Greenway said “provided additional exposure for the finalists and winners.”

written by Cat Orlando

Video Content Helps Local University Achieve Marketing and Recruiting Goals

With our clients, video plays a key role in marketing and promoting product and event awareness. The same qualities also make video elemental in recruitment efforts. Point Park University’s Conservatory of Performing Arts has been working with Wrecking Crew Media since October 2009 to produce video content for their social media, marketing and recruitment channels. Our work has helped the university gain exposure by significantly increasing the number of their video views. Chris Hays, Director of Marketing for the university, is excited to have reached “78,000 views of our videos.” Hays says that the goal of these videos is to increase ticket sales and support recruitment for the four companies of the Pittsburgh Playhouse. The videos “give such a good sense of what it’s like to be a student here in the program.”

Videos supply this insight, and that helps in recruiting prospective students. Videos, particularly when produced in a series, also provide entertainment and generate interest, something that JC Carter recognizes as vital for organizations to be noticed by potential clients and consumers. “Almost everybody has these habits, a routine that you follow when you’re surfing. If your page is part of that person’s experience, then you’re going to have a viewer there who’s going to tell other people to watch this,” he said. This is how videos become viral, and companies see progress.

written by Cat Orlando

Production Files vol. 1 - The Truth about Video Cameras

Let’s get real. Are some video cameras better than others? Of course. Is one brand of camera better than others? Sometimes. Is the latest and greatest always the best for the job? NO. The camera on a video shoot is just one of many tools a Director or the Director of Photography uses on your project. The lighting, lenses, location and production design in conjunction with the camera greatly affect your image quality and the overall feel of your video. The darling of our current times is of course the RED. Now this is a great camera. It captures extremely high-resolution video that can be manipulated after the fact to adjust exposure, color and many other things. Is it appropriate for everything? No. The RED is complicated to use, requires more crew and setup time and of course costs more. Not to mention the workflow after the shoot which translates to more editing time and bigger budgets. I’m not putting it down. We use it here at WCM all the time; for the right projects. As far as the manufacturers like Sony, Panasonic and Canon, they all have their differences. Look, workflow, and the type of media they use to start. Again, it all really depends on the job. Is the shoot at night? Outside? Green screen, one location, two locations, actors, b-roll? You get the picture. Here at WCM we use primarily Panasonic cameras because of their amazing picture and efficient workflow. In the end, it comes down to trusting the people you’re working with to make the right decisions for your project and your final output. Let the work push the technology, not the technology push the work. That’s our philosophy. It’s fun to use the latest greatest tool in the toolbox, as long as it’s the right one for the job.

On the Streets with Port Authority

Wrecking Crew Media was on the streets this week with Port Authority to promote their new 64 Lawrenceville and
75 Ellsworth routes. Stay tuned for TV spots this fall.

Wrecking Crew Media helps the PGH Tech Council spread the word

Wrecking Crew Media was recently on hand for the live webcast of the 2011 TECH 50 Awards Finalists. This first ever event was held at the Pittsburgh Tech Council offices and broadcast live on the web. The Wrecking Crew Media team developed a digital marketing plan which includes the webcast, text and QR code signage along with our video presentation for this years event. This is the 3rd consecutive year that WCM has been chosen as the Video producer for this great event. Hope to see you at Consol Energy Center on September 20th.

PITTSBURGH PENGUINS "GAME NIGHT"

BEHIND THE SCENES AT CEC FOR NEW PENS TV

FEBRUARY 10,2011
A few shots from our recent shoots at Consol Energy Center. It's great to be working with all the talented people in the Pens production department. New TV coming soon.

PITTSBURGH PENGUINS HIGHLIGHTS AND MOSAIC 2.0

WCM Retro jingle rewind

December 6, 2010

CARL W. HERRMANN FURS TV

November 29, 2010
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Wrecking Crew Media behind the scenes - tech 50 2010

October 4, 2010
The finishing touches are being put on this year's Tech50 awards being presented one week from today October 14th, @ 5pm at the Pittsburgh Hilton. The theme this year, CinemaTech50 promises to entertain and surprise all who attend. Our team at WCM and PTC's Melissa Ungar really aimed high this year and you will be sure to see something that hasn't been done before. WCM Director/editor Jessica Moore and DP/editor Josh birt worked around the clock on this great project. We hope to see you at the show.

Wrecking Crew Media gallery crawl event a big success

October 4, 2010
"Click Click Blow Ur Mind" WCM's first ever Gallery Crawl event was a complete success for al involved.
The WCM studios were transformed into a art gallery for the evening and photographers Brian Kaldorf, Kevin Dao and Qynne Valentynne were in attendance to answer questions about their work. Kathy Guy from the Special Olympics of Allegheny County and a few atheletes stopped by to check out the work (a portion of the sale of the photography will be donated to the Special Olympics of Allegheny County). Thank you to all who attended and helped support the local arts scene. Let's do it again in January.

WRECKING CREW MEDIA TO HOST CUTTING EDGE PHOTOGRPAHY EXHIBIT

Wrecking Crew Media presents " Click Click Blow Ur Mind"
3 of this centuries shooting stars. This cutting edge photography exhibit will be held Friday October 1st from 5 - 8 pm. The event is part of the Pittsburgh Cultural Trust Gallery Crawl being held that eveing in Pittsburgh's Cultural District. The exhibit will be held in the new WCM studio space at 209 9th Street 8th floor. The event is free and open to the public. We have chosen 3 local and innovative photographers to display there work. All pieces will be available for purchase. A portion of the proceeds will benefit the Special Olympics Allegheny County with the rest of the proceeds going directly to the artists. This first of its kind event underscores Wrecking Crew Media President JC Carter's commitment to the arts in our community. Other Gallery Crawl events will be held throughout the year all featuring photography as the medium. For more information visit pgharts.org.

DUQUESNE DUKES BASKETBALL

SEPTEMBER 7, 2010
Wrecking Crew Media is very excited to be working with the Duquesne University Athletic Department this year on video elements for the Duquesne Dukes 2010-2011 basketball season. WCM director/producer Ken Brown and editor Josh Birt are heading up the project. Director of Business Development Rick Orienza is account manager. This is an exciting time for Duquesne Athletics with an updated Palumbo Center and games being played at the Consol Energy Center this year. Check out the Dukes website for tickets and more info.

WRECKING CREW MEDIA TOURS CONSOL ENERGY CENTER

AUGUST 4, 2010
The entire Wrecking Crew team was given a private tour of the new Consol Energy Center by Pittsburgh Penguins Director of Marketing Ross Miller. We toured the entire facility form the clubs and concourses to the Pens locker room. It was a great time for all of us. Wrecking Crew Media began work with the Pens 2 years ago focusing on their TV commercial production and post. Since then we have collaborated with the Pens marketing department on over 15 spots. We look forward to working with our friends at the Pens again this season.

THE NEW WRECKING CREW MEDIA

OPENING AUGUST 16TH, 2010

JULY 21, 2010
Today we are very excited to announce that Wrecking Crew Media will be opening all new facilities at 209 9th Street 8th floor. Just 8 floors up from our current location but a big step for our growing company. Our new studios will feature a over 500 sq ft soundstage, two Final Cut Pro suites, new audio control and live room areas, conference room, kitchen and graphics suite. Having all suites on the same floor and location lets clients and the WCM team maintain the personal and efficient way we work. This 3200 sq ft space occupying the entire 8th floor will also allow us to host art openings, parties and improve the overall client experince. Congratulations to everyone on the WCM team who helped to make this happen.

WRECKING CREW MEDIA HOSTS ITUNES PODCASTS FOR FEDERATED INVESTORS

JULY 22, 2010
WCM is committed to helping our clients communicate in the most creative and efficient manner. That’s why we are proud to host podcast episodes via iTunes for Federated Investors. This media allows Federated to reach their clients quickly, while still providing convenient, personalized service.
Check out the iTunes store for Federated Investors’ Insights

NHSMTA WEEK IN REVIEW

JULY 1, 2010

Preserving the PENS Goal Horn

June 1, 2010
At the close of the 2009-2010 Pittsburgh Penguins season, I went to Mellon Arena for the last time to record the sound of the PENS’ official GOAL Horn. The marketing team at the Pittsburgh Penguins asked me to record the sound of the Horn to use it for future PENS commercials and other media projects.

While I was there, pieces of the arena were being taken down, the ice was already removed, the scoreboard was being disassembled, and the Horn was about to be moved to the new Consol Energy Center. It was a very cool experience.

A Benefit for Animal Friends

June 21, 2010

I recently shot the images for the Animal Friends’ Benefit poster and marketing materials through my photography company, Klick Images. Animal Friends asked me to work on this project because they liked the poster I shot for the Five Days of Art Event that took place at the last Gallery Crawl. I’m happy to sponsor this non-profit event.

The National H.s. Musical Theater Awards.

June 23, 2010
For the second year, my team and I will travel to New York City to capture the on-goings of the NHSMTAs, also known as the Jimmy Awards. This national event brings together high school musical theater students to learn, perform, and compete for a full scholarship New York University’s Drama School.
Wrecking Crew will follow the students as they attend master classes with Broadway teachers, learn a new show, and perform in front of the judges at the Marquis Theater on Broadway. WCM will create a video to be played the night of the performance that documents the week. Additionally, the material will be used to generate awareness for next year’s event through marketing materials.
We started working on this project because of our close relationship with the Pittsburgh CLO and our success at the Gene Kelly Awards. Check out the highlights from last year www.youtube.com/user/nhsmta#p/a/u/2/YI96dqFVjvs

WRECKING CREW MEDIA RAYS

June 21, 2010
We are proud to sponsor Cameron Dougherty's (Dana's son)
Little League Baseball Team The Rays. 12 Hampton Township boys proudly wear the Wrecking Crew Media name on the back of their jerseys for weekly games. The Rays have a record of 7-6 and strongly held first place in their division for the first half of the season. The teams pitchers have struck out 101 opposing baters this season. Way to go Rays.

A MESSAGE from WCM PRESIDENT JC CARTER

June 23, 2010
Hello and welcome to the new Wrecking Crew Media website. On our homepage the words "Welcome to Our World" appear, big and bold. A world where many of you reading this have helped create. So first thank you to all our clients who have supported and worked with us in the last 6 years. This website is for you.
We worked long and hard with the team at Lava New Media who designed and made this site come to life. Thanks to Dave, Tom, Ed and the whole team.
Thank you to Kristen and Pittsburgh CLO for refering us to Lava and making us part of the CLO family for many years.
Thank you to all of the friends and clients who gave advice, took a look and helped me make this site and WCM better.
And last to Dana, Jessica, Josh, Rick and Ken. I never imagined having such a talented and inspiring group of people to work with everyday. I can never thank you all enough.
JC

WRECKING CREW MEDIA - NYC

June 24, 2010
The National High School Musical Awards have started here in NYC. WCM has set up our Video editing suite just off the rehearsal floor. Jess, Josh and Jaime (one of our favorite former interns) are all capturing the action or rehearsals, coaching and great events happening this week. I'm here taking pictures and working with the WCM team. Its great to be back in NYC. Tonight we go to Times Square to see "Memphis".