The number one question we get asked is “how can I save money on video production”? We’ve put together our top 5 tips for making the most out of your video production budget.
Have a Creative Brief
Do you know your audience? Do you know the purpose of the video? These two questions should be clear at the start of any video marketing project. A rock solid creative brief guides all decisions. Your video production agency can help you put together a creative brief that outlines what action you want the audience to take from the video.
This is the most obvious of all the tips, and yet it seems to cause clients the most trouble executing. The more you can plan ahead of time, the more likely you are to have a well thought out strategy. This helps avoid costly changes. Much like you must pay to overnight a package versus using regular mail, the shorter your timeframe is for video production the more challenging your project becomes. We also find that clients are happier with their end result and they don’t feel like they have overlooked any details when they are not under a tight deadline.
This tip primarily applies to live action types of videos where production crew will be at a location. By being flexible with dates and allowing some flexibility in filming locations and any needed talent, there are often ways to get exactly what you and within budget.
Be Open to New Concepts
There are a variety of types of videos. It’s important to choose the type that’s right for your business and your budget! Motion graphic/animated videos can often be a cost-effective solution, but not all animation. Your video production agency can help you sort through the different types of creative ideas available. Understanding your audience, your business goals and your budget drives decisions.
Think Long Term
The most successful clients look beyond the immediate project and plan for future projects at the same time. We’ve helped clients create several commercials, long form documentaries and social media videos all from the same day of filming. We love to be able to repurpose existing footage for future projects. This is one of the easiest ways to save money on video production.
Wrecking Crew Media: Pittsburgh’s Video Production Agency
Wrecking Crew Media works with clients across many industries with budgets of all sizes. If you’re interested in finding out about how you can save on your next video production, get in touch and let’s talk.