You have an idea. And a budget. Yet you have no way of executing your idea. That’s when you know it’s time to look for some outside help. When hiring a video production agency, choose someone that you can trust and that has the experience to deliver the type of video you want. If you’ve never worked with a production company or created a video before, it’s hard to know where to start.
To make the whole process easier for you, we’ve outlined 5 valuable questions to ask a potential video production company.
What Kinds of Video Do They Specialize In
Not every video production agency is the same and some focus on only one type of video. It’s a good idea to ask what kinds of video they’ve created for other clients along with samples of their work. It’s also a great idea to ask them for their input on the best type of video for your audience. The good production agencies will be able to quickly assess your project goal, audience and budget and provide solid advice on what will work the best.
Have They Worked in Your Industry Before
Every industry has its nuances, so having a video production agency who is familiar with your industry is an advantage. For example, Wrecking Crew Media has produced videos for several higher education clients. We have filmed on location and are experienced in how to manage the environment. We have become very adept at decreasing disruptions to professors, while getting the footage we need for each project.
What’s Their Process for Creating a Video
If a video production agency that you are evaluating cannot answer in a clear and succinct manner the process they follow from start to finish of a video project…HANG UP THE PHONE. Every type of video involves several steps with live action videos requiring the most pre production planning. Experienced video agencies will set clear expectations for each step of planning, pre production, production and post production. It can be easy to overlook details during the thrill of production. Choosing an experienced partner is critical as they can help guide you and steer the project from potential landmines.
Can They Meet Your Timeline and Budget
It might seem obvious, but ensuring an agency is available and can meet both your timeline and budget up front will save you a lot of time. When it comes to video, you do get what you pay for. Our favorite saying is that you can have a budget friendly video, a high quality video, or a fast timeline. Pick 2.
What Kind of Equipment is Used
In the age of freelancers and work from home offices, it’s not as easy to spot the amateurs as it once was. Do they have significant lighting equipment, audio engineers, and most importantly, production quality cameras? These questions separate out the professionals from the amateurs.
Hiring a Video Production Agency
We’d love to talk to you about your next video project and share more about how we work. As one of the only full service video production agencies that offers custom music and audio (never underestimate how important music is), we have the experience and team of talented individuals to help make your idea come to life.