5 Most Common Types of Explainer Videos

Explainer videos are short marketing videos used to explain your company’s product or service. Explainer videos are often placed on your website’s home page or a prominent product page. Choosing the right type of explainer video for your specific goals is critical to the overall success of the video. Below are 5 of the most common types of explainer videos and when to use them.

Standard 2D Animation Explainer Video

2D animated videos are two-dimensional motion images in a digital environment. Similar to what you would consider a cartoon, 2D animations use full color and involve creating characters. They can establish a friendly tone and explain complicated concepts in a user friendly manner.

3D Animation Explainer Video

In a 3D explainer video, the editors design models rendered in 3 dimensions. Using 3D can be a great choice for very technical or hard to describe products/parts. It can show products from every angle in a realistic view.

Text-Based Animation Explainer Video

Just like it sounds, these types of explainer videos feature text animated text. Many times, there is not a voiceover reading the words. Choosing the right music to accompany a text based explainer video is important.

Motion Graphics Explainer Video

Similar to text based animation, motion graphic explainer videos use images, symbols, charts and graphs and text. These help to get the point across. Motion graphics are often used for more serious topics or to appeal to a more business-type of audience.

Live Action Explainer Video

This is an explainer video most like a standard commercial. It uses real people on real sets interacting with a product. Live action explainer videos are more complicated to produce because they involve more pre production and post production editing. However, they are also viewed as the gold standard explainer video.

Wrecking Crew Media Explainer Videos

Wrecking Crew Media is one of the only full service video production agencies to offer both video and audio/original music production services. We have worked with clients of all sizes and across all industries. Give us a call and let’s talk about creating an explainer video for your brand. See samples of our work.