It’s not a secret that people LOVE video. In addition to being visually stimulating, video elicits an emotional response from the viewer. This leads to higher brand recognition and is why consumers can’t get enough video content. By using different types of video marketing content, you can grow your business through engaged customers. In this […]
Choosing Music for Your Next Video Project
Have you ever watched a movie trailer on mute and then again with sound? I’d bet that having the sound ON elicited a much stronger emotional reaction. Why? Music is a universal language and excels at: We believe that the right music selection is as critical to a video as the overall concept and the […]
Revisiting a Friend – Composing Music for TV/Radio Commercials
A few years ago, a client asked if I would compose a piece of music for a company celebrating 125 years. I was asked for something that few composers of “commercial” music get to hear. They were looking for something orchestral, big, building, and even epic. When you work in advertising as a music composer, […]
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How Long to Produce a Video?
And How Can You Shorten That Time…. If you’ve never produced a video before, you might be wondering how long does it really take to produce a video? There isn’t a one-size-fits-all answer to this question. The short answer is it depends. How long the process takes depends on the complexity and scope of your […]
5 Ways To Save Money On Video Production
The number one question we get asked is “how can I save money on video production”? We’ve put together our top 5 tips for making the most out of your video production budget. Have a Creative Brief Do you know your audience? Do you know the purpose of the video? These two questions should be […]
How Does New Technology Impact Video Production?
Technology advancements have impacted every industry and every worker. Video production industry is no exception. The video production industry was born out of the technological achievements of Thomas Edison and his assistant in 1891! Our industry has always required keeping a close eye on the latest technological advancements. Over the last few years, we have […]
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