It’s not a secret that people LOVE video. In addition to being visually stimulating, video elicits an emotional response from the viewer. This leads to higher brand recognition and is why consumers can’t get enough video content. By using different types of video marketing content, you can grow your business through engaged customers.
In this article, we review some of the most popular types of video content, which are brand stories, product/service videos, customer testimonials, and social videos.
Every marketing strategy should start with establishing your brand story. Every brand has a unique story of how they came to be, their journey towards where they are now, and their purpose. Video helps bring your story to life and humanizes your brand. Consumers feel more connected to your brand and therefore are more likely to stay brand loyal.
A product/service video is an explainer video that effectively demonstrates the benefits of a product or your service. An effective product video shows your target audience key features of your product/service and how they can use it to solve their pain points.
Testimonial videos are must-have types of video marketing content. Customer opinions are more appealing and persuasive to other potential customers as compared to a traditional commercial.
Social media channels started prioritizing video over text recently. As a result, many brands have embraced different types of video to reach customers where they are spending time.
Social videos are content posted with the goal to engage followers on social media, such as Facebook, Instagram, Snapchat, YouTube, etc. This form of video can be educational or just for fun and needs to be SHORT. 30 seconds to 1 minute is the ideal length. Social media videos are not just a TV ad posted to Facebook. Carefully craft your videos for use on different devices as well as be clear with or without sound.
Regardless of the type of video used, the most effective videos speak to your audience’s emotions. Pair the right story with the right format and you’ll hit the video jackpot.
Let Wrecking Crew Media help engage your audience through videos!